Social media is “the new thing” in pharmaceutical marketing. Everyone is talking about it—few are engaging it. How do pharmaceutical marketers tap it to it make it make sense for the brand? Are the stakes too high in pharma for the “uncontrolled” nature of social media? What are the best strategies and tactics being employed today? What pharmaceutical brands today are pushing the envelope through social media and marketing innovations? What is the future of this newest of phenomena in pharmaceutical marketing?
• How do pharmaceutical marketers tap it to it make it make sense for the brand?
• Are the stakes too high in pharma for the “uncontrolled” nature of social media?
• What are the best strategies and tactics that you have heard about?
• Can you share with us any examples that tap the power of social media from your own firm?
In my opinion the true potential of social media –especially in pharma has yet to be realized. Still some pharmaceutical brands are leading the charge by example. What pharmaceutical brands today are pushing the envelope through social media and marketing innovations?
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1 comment:
Very interesting strategies. Medical representative jobs in India
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