To continue on my soap box why don't we discuss and examine the role of creative in pharmaceutical advertising? Let's dig into the importance of teaming the right creative message with the right end objective and why this might be important in pharma marketing. What are the best strategies and tactics to engage, what are some of the best practices to share, what brands are leading the industry?
Don't be shay and let me know what you think about....
• What is “the state” of creative in pharma marketing? Good or bad—why is it the way that it is?
• Relevancy is a term that comes up a great deal these days? What does it really mean when we are talking about “relevant” creative?
• What are the best strategies and tactics to engage when it comes to teaming the right creative with the right objective and target audience?
• Can you share with us, from your own experience, what brands are leading the way for us all to follow? In short, who “gets it” today in pharma advertising?
• Can you share with us your thoughts on what the future holds for creativity in pharma advertising?
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