OK, so is that really Antonio Banderas in the Nasonex ads? My husband says that there is no way Antonio would do so, but I say he's Spanish and in Europe celebrities are used to doing bizarre endorsements and commercials.
Take a look for yourself:
We can't agree. I don't think there is anything for Antonio to be ashamed of. The bee is a little dorky, but has survived for a while and has become a recognizable character for Nasonex.
This was the first of what are now many celebrity endorsements for DTC pharma ads. Sally Fields for Boniva comes to mind. Celebrity endorsements are nothing new, but they raise some interesting issues in the DTC pharma space. It's the fact that you need a prescription to consume these drugs that makes it different.
Can't wait to see who's next.
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1 comment:
I just did some more digging and it is Antonio Banderas! Hope he's getting a lot for being the Bee.
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