Monday, April 28, 2008

Not quite a pharma ad

In my zeal for finding those hidden pharma gems I came across a gem of a different genre. Technically I believe this ad is for the "sexual health care" industry. Regardless of the nomenclature it is hysterical and an effective example of how staying true to relevant and poignant cause and effect is all you need for effective communication's of a product's benefits.



It's an ad for Zazoo Condoms. Zazoo, based in Antwerp, Belgium, has produced a real winner. The ad shows a moment in the life of a young father, who may not be in such a pickle had he only remembered to use a condom.



Aside from it being funny, what I like the most about this ad is that it is engaging and it describes, without using words, one of the consequences of not using the product it's trying to sell. The features not being as important as the benefits int this ad really drives the point home.

Zazoo also has their current campaign on their site.


My favorite part of the site is the 12 reasons to pick a zazoo section.

Very staright forward and very effective. Everything should be this clear.

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