"Stop sending pharma sales people into my office." "I don't have the time to see them anymore so save the gas" said one Dr. when asked about his feedback on how pharma companies market to Doctors. Read more at worldofmarketing.com
The goal of research conducted was to determine how physicians felt about medical information on health websites. You'd think they would been supportive but they mostly voiced concerns about tools that often patients use to diagnose themselves and what they thought of misinformation online.
Doctors it seems don't have time to spend with pharma company reps. They don't see the value in being sold to that way. Maybe the reps need to provide more than just free samples when they visit with the doctors. That is, of course, if they get in. Doctors are the gatekeepers of which of the competing drugs a patient may be prescribed and therefore their alliance is coveted.
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