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Pharmaceutical marketing is an industry undergoing enormous change. In essence it's “gone mainstream” as pharmaceutical companies have shifted marketing strategies from “push” to “pull” marketing. This blog is dedicated to issues that surround this new area of mainstream pharmaceutical marketing and is written for professionals in this area of marketing, pharma and medical fields, as well as for consumers wishing to voice their opinions on the subject.
Direct To Consumer Pharma
Thanks in part to increasing profit demands from global pharma giants such as Johnson & Johnson, Pfizer, Merck & Co., Wyeth, Bristol-Myers Squibb, Eli Lilly, GlaxoSmithKline, Novartis, AstraZeneca, and others, combined with an easing of US government marketing restrictions, doctors (the once elite gatekeepers to US pharmaceutical consumption) have been circumvented by major pharmaceutical marketers as they have gone Direct To Consumer (DTC). Today, Viagra, Prozac, Vicadin, Cialis, Ambien, Flo-Naz are all household words and the average consumer can’t spend an evening watching TV or turning a page in their local newspaper without learning more than one might care to learn about some one else’s ailments.
DTC pharma marketing is new. The United States is a pioneer in DTC pharma marketing. New Zealand is the only industrialized nation, in fact, that permits this degree of DTC pharmaceutical marketing. Questions abound. The only real answer we have to most of them are that simply “time will tell.” Until the time that we know more, we only have each other to speculate and hypothesize on the success of this important marketing shift.
DTC pharma marketing is new. The United States is a pioneer in DTC pharma marketing. New Zealand is the only industrialized nation, in fact, that permits this degree of DTC pharmaceutical marketing. Questions abound. The only real answer we have to most of them are that simply “time will tell.” Until the time that we know more, we only have each other to speculate and hypothesize on the success of this important marketing shift.
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About Me
- CAT Pharma
- New York, New York
- I'm a graduate student sutying the effectiveness of pharmaceutical marketing and advertising and best practices in the industry.
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