Pharmaceutical comanies spend upwards of $30 billion dollars a year in marketing (according to Pharma Marketing Blog http://pharmamkting.blogspot.com/2006_10_01_archive.html.) That is about the same as the auto industry.$15 billion of that goes to free samples and Busines to Busniess marketing to doctors and $6billion of that goes to DTC marketing.
What has the emergence of consumer pharma advertising meant to the media companies?...Aside from a growth sector in ad revenues. Is this a new area of advertising for “large audience” media (i.e. newpapers, TV) or will spending in pharma advertising deteriorate as marketers become more savvy in the degree of granularity that they can target?
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