Tuesday, March 18, 2008

On the lighter side of Cialis

In my search of all things pharma marketing I found this spoof on a Cialis (Erectile Disfunction Drug) TV ad featuring Cuba Gooding Jr. It has to be him! I'm not sure but judge for yourself.



The questions is whether this type of material is damaging to the brand or if it actually perpetuates it's staying power in our minds? Pun is fully intended. Let's just say, I probably won't forget this or which drug makes it possible.

1 comment:

Eddie Radshaw said...

That is hilarious! I think it's Cuba only because of the way he screams at the end. I wish Cialis also made it that BIG, though.... lol